Uncategorized - Online Marketing

January 10, 2017 Uncategorized

Marketing Day: YouTube’s top ads in December, Facebook Live updates & Instagram ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

The flexibility requirement for SEO agencies

SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

YouTube Top 10 ads in December: Jennifer Hudson helps drive Shell’s “Best Day of My Life” to top of list

Enlisting a number of artists, Shell is using the music video to promote its #MakeTheFuture campaign.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

Going beyond ‘right consumer, right time, right place’

Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

Why SEO & lousy content don’t mix

Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

3 ways to thrive in the year of customer experience

Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help your brand stay a step ahead.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing

CMO of IBM North America Rashmy Chatterjee explains how she delivers on a vision to build trust and understand customers’ needs, in an interview with columnists Nadine Dietz and Erica Seidel.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

Facebook will let Pages broadcast live videos from desktop web

Facebook is rolling out new live-streaming features for Pages, including web broadcasts and pinned comments.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

Twitter to shutter Dashboard, an app for businesses to manage accounts

Twitter is killing its Dashboard business product six months after it was launched.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

Responsive ads for the Google Display Network: 6 months in

As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company’s initial testing.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

A marketer’s guide to Facebook’s fake news problem and what is being done to fix it

What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network’s battle against the spread of false information.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

Stop hogging the conversation with clients and higher-ups. How to share your insights while encouraging listener engagement

Are you really paying attention to your listeners’ social cues when presenting? Columnist Matt Umbro explains why it’s critical to stop talking and instead encourage participation in a conversation.

Please visit Marketing Land for the full article.