Uncategorized - Online Marketing

January 9, 2017 Uncategorized

Three well-meaning paid search optimizations that might kill performance

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.

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January 9, 2017 Uncategorized

Facebook’s retargeted ads broadened to include rivals’ site, Page audiences

By expanding the retargeting pool, Facebook’s Dynamic Ads can do a better job of finding new customers for brands, including from rivals.

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January 9, 2017 Uncategorized

Essential voice search strategies for 2017

Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.

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January 9, 2017 Uncategorized

Want to become a high-impact digital marketer?

SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20 and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways… keep…

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January 9, 2017 Uncategorized

Customer questions every CMO should be ready to answer in 2017

Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought.

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January 9, 2017 Uncategorized

5 B2B marketing tips to jump-start your 2017 results

Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.

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January 9, 2017 Uncategorized

Is your marketing team effective? A 5-question test

In an increasingly complicated martech world, it’s easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you’re running the ultimate marketing machine.

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January 9, 2017 Uncategorized

The evolution of the customer journey in 2017: Optimizing moments that matter

As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.

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January 9, 2017 Uncategorized

IAB Tech Lab launches new Tool Repository with a viewability SDK

The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.

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January 9, 2017 Uncategorized

Report: Consumers feel positive about immersive technologies

Video ad firm YuMe found most survey respondents have heard about virtual reality, augmented reality, or 360-degree video — and they pay more attention to ads in those formats.

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January 9, 2017 Uncategorized

Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

Yahoo under Verizon faces the same pressures it did as an independent company, namely, competing with Google and Facebook.

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January 9, 2017 Uncategorized

The tracking trap in digital marketing

Columnist David Rodnitzky discusses the power and peril of measurement and explains why both online marketers and brand marketers need to find the right balance.

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January 8, 2017 Uncategorized

Marketing Day: Paid search ads, data privacy & Facebook’s mid-roll video ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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January 8, 2017 Uncategorized

Are your paid search ads making the right impression?

Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.

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January 8, 2017 Uncategorized

Choosing an attribution model: When, not which

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.

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January 8, 2017 Uncategorized

Data privacy: Picking the lock on Pandora’s box

Columnist Lewis Gersh says the development of smart technology, which can surreptitiously harvest consumer data in everything from toys to televisions, raises concerns that the ad industry can’t afford to ignore.

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January 8, 2017 Uncategorized

The importance of local authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.

Please visit Marketing Land for the full article.