Advertisers can pick content categories they do or don’t want their ads to interrupt, but may want more control over placement.
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Acxiom launches Audience Cloud for unified generation of audience segments and targeting
The marketing data provider says this self-service tool is the first to provide people-based targeting for all selected publishers at once.
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[Podcast] Marketing Land Live #39: Holiday e-commerce recap, Amazon’s CES success & more
In this week’s show, the Marketing Land crew analyzes recent news about the holiday e-commerce season and how Amazon’s Echo/Alexa voice assistant is dominating the conversation at the Consumer Electronics Show this year.
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The CMO-level audit for 2017: Preview
Columnist Scott Rayden kicks off a series exploring strategic audits, taking a look at everything from the customer journey to analytics, to help you gain a better understanding of where you can improve.
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The cure for content shock
As buyers drown in a sea of marketing messages, how do you ensure that customers will notice your brand? Columnist Jim Williams says user-generated content is key.
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Final holiday figures: $92B in e-commerce, omnichannel retail had big share
Total holiday sales exceeded $1 trillion; online was just over 9 percent.
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Marketing Day: Amazon’s Alexa, mobile marketing budgets & holiday e-commerce results
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Alexa, can you acquire new customers for marketers?
If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new?
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7 key components to a winning mobile marketing budget in 2017
Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore.
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Entrepreneurial lessons from an amateur poker player
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur.
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Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data]
Slice Intelligence says Amazon earned 38 pct. of all online revenue in the US for the second straight year.
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Marketing Day: AOL’s BrandBuilder, 2016’s most shared video brands & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats
In addition to brand awareness and direct response programs, the Beta program includes a new format that offers data incentives to Verizon Wireless customers.
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A comprehensive guide to SSL certificates
Need to secure your site, but not sure where to start? Check out columnist Stephanie LeVonne’s helpful guide to SSL certificates and get informed.
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Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’
The acquisition of the personalization/optimization service is intended to help publishers segment their sites for types of users, as e-commerce sites do.
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Marketing automation for the little guy is helping to power the new economy
Just because startups and freelancers lack dedicated marketing departments, it doesn’t mean they can’t take advantage of marketing automation. Contributor Mary Wallace outlines the emerging opportunities.
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2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.
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