Red Bull’s video content share numbers were well ahead of the No. 2 brand Samsung, which earned 12.4M shares.
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Report: Parents like the Internet of Things
Parenting site BabyCenter says parents find that sensors and connectivity in the devices/objects they use save time, provide control, and add security.
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Amazon Alexa now has more than 7,000 voice apps, Google Assistant coming to TV
Competition among virtual assistants heating up as they move to a broader range of connected devices and appliances.
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A marketer’s take on the Trump era
From the continued rise of branded content to the end of net neutrality, columnist James Green predicts what marketers may see under the new administration.
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How programmatic and header bidding will disrupt all media in 2017
Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media.
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8 tips for jump-starting your social ads in 2017
Get a leg up on your social advertising for the new year! Columnist Brad O’Brien shares tips and tricks for building your social strategy that will carry you through 2017 and beyond.
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Google launching free mobile site creation tool in India, will it come to North America?
Google has offered similar programs in the US in the past.
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Medium will eliminate its Promoted Stories ad product following layoffs
Medium has laid off one-third of its employees as the publishing platform moves away from advertising.
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Marketing Day: CMO’s 2017 MarTech wish list, YouTube Labs & Facebook video
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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17 link resolutions for 2017
Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.
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The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Marketing leaders from Mizzen+Main, PepsiCo, Peloton and more share the martech they hope to see this year.
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The fake information epidemic and how it will hurt local search in 2017
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
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Local SEO is about so much more than tools
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.
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MarTech Landscape: What is a beacon?
The location-based devices have made a beachfront in physical stores, but the pending question is whether consumers are ready for them.
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Cheap data: You are about to get so much better at marketing
As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017.
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Get your digital transformation efforts in full gear by attending the MarTech Conference!
Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9-11 at the world’s premier marketing technology conference!
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The power of data ownership in 2017
Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.
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