Uncategorized - Online Marketing

December 20, 2016 Uncategorized

Link campaigns: Strategy development and review

Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.

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December 20, 2016 Uncategorized

The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year

We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.

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December 20, 2016 Uncategorized

GoldieBlox CMO says his brand is leading the movement for girls who want to be more than princesses

Get to Know: GoldieBlox CMO Kenny Davis

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December 20, 2016 Uncategorized

Predictions for the digital advertising industry in 2017

From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year.

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December 20, 2016 Uncategorized

Study: 55 percent of mobile dollars wasted

More than 70 percent of mobile ads seen in a typical day fail to create a positive user experience.

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December 20, 2016 Uncategorized

How Twitter is making its top search results more relevant than recent

In September Twitter started sorting the top results on its search pages based on relevance, a departure from its traditional reverse-chronological order.

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December 20, 2016 Uncategorized

Small business owners: 3 steps to creating accurate Google Analytics reports

Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.

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December 19, 2016 Uncategorized

Trust & transparency: Why we need it more than ever in 2017

Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in.

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December 19, 2016 Uncategorized

Can SEOs make local search great again in 2017?

The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.

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December 19, 2016 Uncategorized

Marketing Day: Instagram stickers, mobile video & the biggest ad fraud botnet to date

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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December 19, 2016 Uncategorized

Turn agrees to settle with FTC

The ad tech firm was found continuing to track users even after they opted-out.

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December 19, 2016 Uncategorized

Get answers to your marketing automation questions

Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles…

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December 19, 2016 Uncategorized

Instagram launches stickers for stories

Instagram has launched an update that allows users to add stickers to their stories.

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December 19, 2016 Uncategorized

Satisfi and IBM Watson

The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy’s and point to the day when store shoppers ask their phone instead of a member of the staff.

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December 19, 2016 Uncategorized

Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why

It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers.

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December 19, 2016 Uncategorized

Pokémon, mobile SEO and more: Our top mobile columns for 2016

Looking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year.

Please visit Marketing Land for the full article.