Ad advertisers grapple with the threat of fake news, columnist Melody Gambino offers tips on how you can protect your brand.
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White Ops reports biggest ad fraud botnet found yet: “Methbot” targeting high CPM video inventory
The botnet has been siphoning an estimated $3 to $5 million in ad revenue per day, making it the largest ad fraud scam uncovered to date.
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Do you have the martech knowledge you need?
Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered…
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Marketing Day: Online shopping, IBM’s Watson & our top stories of 2016
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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51% of US adults have bought something online via their cellphones [Pew data]
Latest Pew e-commerce research also shows that 80 percent shop online, but buying isn’t a frequent occurrence for most.
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Google studying ways to fix offensive search suggestions & results
Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.
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Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
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Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand
Walmart has scored more than double the number video views than the second leading brand on YouTube for holiday-related content.
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Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
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IBM’s Watson is now working as a psychologist for ad tech firm Unruly
The UK-based firm is employing the supercomputer to generate large numbers of psychological profiles of potential buyers at scale, cheaply.
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Shaping the shopping experience: Our top retail columns for 2016
What retail trends captivated our readers this past year? From IoT to Amazon, our most popular retail columns covered a wide range of topics. Read on for more!
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5 steps to making ‘SENSE’ of early lifecycle marketing
Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers.
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On brands, death and social media
When a celebrity dies, how should brands respond on social media, if at all? Columnist Chris Kerns shares tips on how to approach the practice responsibly and with sensitivity.
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Marketing Land’s Top 10 News Stories Of 2016: Facebook’s measurement errors, Snapchat geofilters & more
We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2016 as covered by the Marketing Land editorial team.
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Marketing Day: Machine learning, Facebook’s latest metrics error & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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The death of prediction
One of the things the 2016 US Presidential election taught us was that a gap remains between data predictions and real-world performance. Columnist Joshua Reynolds believes this is a particularly important gap for marketers to understand — and fix — in 2017.
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Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
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