Uncategorized - Online Marketing

December 15, 2016 Uncategorized

What the heck is machine learning, and why should I care?

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.

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December 15, 2016 Uncategorized

How to get the most value from your marketing metrics

Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue.

Please visit Marketing Land for the full article.

December 15, 2016 Uncategorized

How a 2010 Colorado law suddenly stands to change internet sales tax collection for good

The Supreme Court declined to hear arguments challenging a law that requires e-commerce retailers to report consumer sales to the state.

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December 15, 2016 Uncategorized

Demandbase survey: Marketers sure like them some AI

But only a few are currently using it.

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December 15, 2016 Uncategorized

Facebook’s latest measurement error undercounted Instant Articles traffic

For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months.

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December 15, 2016 Uncategorized

Salesforce moves beyond first-party data with Krux integration

The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform.

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December 15, 2016 Uncategorized

It’s time to replace mobile-friendly with mobile-first

Contributor Liad Agmon explains why retailers must recognize mobile as the primary medium for e-commerce this holiday season and beyond.

Please visit Marketing Land for the full article.

December 14, 2016 Uncategorized

Marketing Day: Bing ad campaigns, Adobe Primetime & Facebook fights fake news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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December 14, 2016 Uncategorized

See how 16 leading digital analytics platform providers stack up

Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s…

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December 14, 2016 Uncategorized

Monetizing your digital marketing expertise

Columnist Stephan Spencer discusses how you can use SEO and online marketing knowledge to build assets that make money for you, rather than having all the gains go to your clients.

Please visit Marketing Land for the full article.

December 14, 2016 Uncategorized

The next Bing thing: Get your Bing campaigns in top shape for 2017

Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.

Please visit Marketing Land for the full article.