Emails sent to Gmail accounts won’t be scanned until after they hit users’ inboxes.
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[Podcast] Marketing Land Live #38: Facebook’s measurement mistakes with Jeanne Bright of DigitasLBi
In this week’s show, we talk about Facebook’s continued struggle with measuring and reporting data related to ad campaigns, video views and more — a “comedy of errors,” as our special guest calls it — and its impact on brands and publishers.
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Why influencers are not programmatic
On the heels of a deal that makes influencer content available for programmatic buys, columnist Maggie Malek explains why treating influencers programmatically is a bad idea.
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#TheYouTubeAd contest recognizes AT&T, Budweiser, Old Spice & others for ‘iconic’ ads
Partnering with The Webby Awards, YouTube’s contest for ad of the year included six different categories.
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Marketing Day: Google Display Network, Facebook video plans & Twitter Live
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network
Change takes effect January 2017.
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Data as the new currency: Three keys to CMO success in 2017
What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers’ strategy and business success.
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What we’ve learned about SEO in 2016
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
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Facebook plans to buy original shows to fill its new video-only feed
Step 1) Create a video-only feed. Step 2) Spend money on live and non-live programming. Step 3) Make money by inserting ads in those programs.
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Twitter Live raises questions about Twitter’s other live-streaming product, Periscope
With Twitter adding live streaming, whither Periscope? To wither like Vine?
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Two new reports: The good news is marketers will spend more on martech
The bad news: They’re overwhelmed by data, have too many dashboards, and don’t know how to use the tools.
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Ad tech firm Dstillery enters B2B arena with intent data from Bombora
The partnership creates B2B ad targeting that employs machine learning to optimize campaigns via layers of intent data.
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Is your analytics data lying to you?
Are you using your analytics data incorrectly? Contributor Jacob Baadsgaard explains why you need to track and review traffic, conversions and sales to make smart marketing decisions.
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Digital or TV? The false dichotomy in advertising
Contrary to popular belief, you shouldn’t have to choose between digital or TV. Contributor Kevin O’Reilly explains how the two are inextricably intertwined and why it’s time for advertisers to take a multichannel approach.
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Digital Satisfaction Index shows that US brands can gain if they champion privacy
The report finds that American consumers are not too happy about online privacy.
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Tips for Getting High Quality Backlinks
Tips for Getting High Quality Backlinks XXXXXXXX Tips for Getting High Quality Backlinks remain an important
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Revealing the marketing agenda for 2017
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household…
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