Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
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Video Marketing 2017: What You Need to Know
Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across…
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How Google may be slowing down AMP by not using direct links to publishers
What’s in a name? A URL that’s not the publisher’s may not smell as sweet, when it comes to AMP.
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How to drive mobile purchases this holiday season
The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly.
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MarTech Landscape: What are those DAM systems?
They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics, and other files.
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IAB begins to address messaging segment with report, standards development
Trade body formally enters the messaging fray with new working group and a promise of future guidance.
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Selling your agency, Part 5: The transition
Once your acquisition is signed, what’s next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients, how to maintain your culture and how to work with your new owner.
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Here’s an itemized list of Facebook’s measurement errors to date
We’ve made a list because Facebook has had to check its math more than twice.
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FAQ: Everything Facebook has admitted about its measurement errors
We’ve made a list because Facebook has had to check its math more than twice.
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Marketing Day: Twitter ad updates, Facebook Live’s new 360-degree videos & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Twitter is eliminating its ads that requested people’s personal information
Twitter debuted its lead generation ads in 2013, but it has done little to keep pace with Facebook’s newer version.
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Act now: Save $300 on SMX West until this Saturday!
Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast – Search Engine Land’s SMX West: March 21-23, 2017 in San Jose, CA. Register today for an All Access Pass and pay the “super early bird” rate of $1,695…
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Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
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Forget big data: Why thinking small can help marketers see the future
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best.
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Facebook Live will spin up 360-degree streaming to match YouTube
National Geographic will air Facebook’s first 360-degree live stream tomorrow, but it will be months until other Pages can.
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Reviews: The most ignored, most important part of your social media strategy
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy.
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