And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers — for free.
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5 effective ways to improve your website’s checkout conversion rate
Don’t lose out to shopping cart abandonment. Columnist Khalid Saleh shares five strategies to help you turn more website visitors into buyers.
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5 tips for content marketing success in 2017
Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond.
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The Future of Social Media Marketing: Experts Share Social Media Predictions for 2017
Social media platforms enable people from around the world looking to connect and build personal and professional relationships. Earlier this year studies found that there are currently over 2 billion active social media users. If you consider the sheer number of people interacting on social networks, it seems like a no-brainer that both B2C and […]
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Internet Marketing Principles
Internet Marketing Principles I.M.P.A.C.T. Series™ The I.M.P.A.C.T. Series is presented by 8-figure internet marketer Chris Record and is recorded in
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How to use your buyer personas to build your 2017 marketing budget
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget.
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Marketing Day: Facebook ad errors, NASA on Pinterest & media suppliers
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Why good SEO is strategic
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change.
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NASA has created official accounts on Pinterest and Giphy, and they’re pretty great
NASA has made a super-smart move to showcase amazing graphics through dedicated Pinterest and Giphy accounts.
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Invoca embeds IBM’s Watson so call centers can better understand their customers
Companies say this is the first use of the supercomputing service for marketing-focused call intelligence.
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PullString opens up its conversational platform for Amazon Alexa skills
The availability of the PullString platform means brands are now getting more options for developing their interactive personalities through intelligent voice agents.
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“Power of search” keeps Google #1 with WPP; Facebook poised for #2; Snapchat gaining
Search and YouTube help Google dominate as WPP’s largest media supplier.
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For online retailers, second time’s the charm
Many online retailers see a big bump in business in December. Then those buyers disappear when the holidays end. Columnist Lewis Gersh advises how to convert those first-time buyers into second-time buyers and eventually loyal customers.
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Invaluable B2B marketing hacks we can learn from publishers
Columnist Scott Vaughan shares some of the ways his experience in the media and publishing world has shaped the strategies and tactics he’s applied to his B2B marketing efforts.
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When to launch holiday-themed email campaigns: A playbook for marketers
It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.
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A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience
PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand’s entire product line.
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Facebook discloses new measurement errors, continues to hone its math
Facebook misreported engagement numbers for links and live videos and is refining the ad reach estimates it shows advertisers.
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