Uncategorized - Online Marketing

September 14, 2017 Uncategorized

iOS 11 will accelerate the need for cookie-less tracking

With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy.

Please visit Marketing Land for the full article.

September 14, 2017 Uncategorized

AMP links at large: What’s a publisher to do?

If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.

Please visit Marketing Land for the full article.

September 14, 2017 Uncategorized

‘Clash of Clans’ reclaims its lead on YouTube’s top 10 list of most popular video ads in August

Supercell’s popular video game is a veteran on YouTube’s ad leaderboard, but hasn’t held the No. 1 spot since May.

Please visit Marketing Land for the full article.

September 14, 2017 Uncategorized

Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard

This is the first time YouTube has released a list ranking six-second bumper ads.

Please visit Marketing Land for the full article.

September 14, 2017 Uncategorized

IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising

A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic buying and selling.

Please visit Marketing Land for the full article.

September 14, 2017 Uncategorized

Amperity emerges from stealth with a muscular CDP

Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the ability to make data like transactions part of the operational mix.

Please visit Marketing Land for the full article.

September 14, 2017 Uncategorized

Are you making a mistake by focusing solely on new customers?

It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers.

Please visit Marketing Land for the full article.

September 14, 2017 Uncategorized

What the FTC’s latest endorsement disclosure actions mean for marketers

Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools.

Please visit Marketing Land for the full article.

September 14, 2017 Uncategorized

Digital ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11

Major industry groups say Apple is instituting “opaque and arbitrary standards for cookie handling” that threaten the internet economy.

Please visit Marketing Land for the full article.

September 13, 2017 Uncategorized

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

September 13, 2017 Uncategorized

How to conduct an SEO content audit

Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.

Please visit Marketing Land for the full article.

September 13, 2017 Uncategorized

A search marketer’s view of Facebook’s advertising platform

Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory.

Please visit Marketing Land for the full article.

September 13, 2017 Uncategorized

SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing

Get to Know SurveyMonkey SVP Marketing Communications Bennett Porter

Please visit Marketing Land for the full article.

September 13, 2017 Uncategorized

Martech enablement series: Part 6 — Building the car

In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the “car” of the race team and how its corresponding systems allow your marketing organization to take action with its martech stack.

Please visit Marketing Land for the full article.

September 13, 2017 Uncategorized

Stop wasting your marketing efforts: The 3 prongs to inbox placement

Columnist Mary Wallace explains how your technical setup, list management and marketing strategy all affect inbox placement and the chances of your messages being seen.

Please visit Marketing Land for the full article.

September 13, 2017 Uncategorized

7 killer ad tips for YouTube & video

Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube’s video advertising platform.

Please visit Marketing Land for the full article.