Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
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Marketing automation is like icing on the cake
Does your marketing program have all the right ingredients? Columnist Mary Wallace explains why marketing automation is key to sweetening your efforts and engaging leads.
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SEO trends to prepare for in 2017
What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
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WordPress 4.7 is out, targets new businesses with easier website creation
Latest version of the No. 1 CMS simplifies the website creation process for new business owners and includes the new Twenty Seventeen default theme.
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YouTube’s top trending videos in 2016: Adele & James Corden’s Carpool Karaoke wins most popular video of the year
According to YouTube, 2016’s most popular videos generated 25-million hours of watch time and a combined 550 million views.
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Top 10 YouTube ads in 2016: Mobile Strike’s Super Bowl 50 ad “Arnold’s Fight” ranks #1
Five of the top ten most watched YouTube ads this year were Super Bowl 50 spots.
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4 things that can go wrong in an influencer campaign (and how to fix them)
Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them.
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Publishers are not detecting most ad blockers, says company behind new ad blocking solution
San Francisco-based Streamwize tested PageFair and several other detectors, and found that they only see about 20 percent of ad blockers.
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What can your industry achieve with content? Here are results across 15 verticals
Columnist Kerry Jones shares industry benchmarks for content marketing success based on actual results in 15 verticals.
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The year in review: Top 5 MarTech insights and showstoppers
As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of marketing technologies continues to accelerate. And more than ever, marketing technology is playing a critical role in this time of massive upheaval and digital…
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Report: iPhone sees sales gains though Android at 75 percent share globally
Nokia’s Android-based return to smartphone market coming next year with help from Google.
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The truth about transparency in digital advertising
As advertisers continue to wrestle with the issue of transparency, columnist Andrew Waber outlines the kinds of questions you should ask when vetting potential technology partners.
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How Facebook’s measurement errors have eroded marketers’ trust
Facebook’s measurement errors have led some brands to question their investments and agencies to recalibrate their content evaluations.
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‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the…
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TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies
Google, Integral Ad Science, WP’s GroupM are among the initial recipients.
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Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects
How often do you use your smartphone as a phone? Personally, I think of it as more for avoiding human interaction than facilitating it: These days my desktop and home laptop are gathering dust; I can do it all on my phone. The only reason we still call them “phones” is “personal computation device” sounds […]
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