Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Category: Uncategorized
As a local business, you have to own your own back yard
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first.
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Top 10 local search insights of 2016
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.
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8 companies doing social media right and what marketers can learn from them
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from.
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Amazon launches its Amazon Go grocery, where you just take things from the shelves and walk out
Its new physical store uses a mobile app, computer vision, and other technologies to track every product and then charge your Amazon account.
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Lotame launches what it calls ‘first TV data management platform’
Following up on its Smart TV Audiences last March, the company can now direct advertisers toward TV programs watched by segments of online users.
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Nominations wanted for our Naughty & Nice list
Again this year, we’ll point our virtual spotlight at those who deserve a candy cane — or a lump of coal — because of what they’ve done in marketing, advertising or search.
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Nominations wanted for our list of who’s been ‘Naughty or Nice’
Again this year, we’ll point our virtual spotlight at those who deserve a candy cane — or a lump of coal — because of what they’ve done in marketing, advertising, or search.
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User intent: Why organic content trumps social media
Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business.
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Limited Resources? Here Are 9 Clever Ways to Create Live Video on Social Media
For many brands and marketers, video is becoming an increasingly important part of their overall digital marketing strategy, particularly when it comes to their social media efforts. And it’s not hard to see why. We humans are visual beings, and these days we crave and expect video. According to a HubSpot infographic, one-third of all […]
The post Limited Resources? Here Are 9 Clever Ways to Create Live Video on Social Media appeared first on Online Marketing Blog – TopRank®.
Prices increase next week. Save big at SMX West now.
Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust. Here’s what to expect March 21-23 in San Jose: Actionable content:…
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Marketing Day: Bing ads, mobile marketing agencies & data onboarding
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
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Canonical chaos: doubling down on duplicate content
Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
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Should you hire a mobile marketing agency or keep it in-house?
If you’re on the fence about whether or not it’s time to bring in an agency, check out columnist Craig Weinberg’s quiz of nine questions to ask yourself.
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5 New Year’s resolutions for analytics
As we edge closer to 2017, columnist Nick Iyengar discusses key goals you should consider for your analytics program in the new year.
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Report: What is data onboarding, and why is it important to marketers?
Management consulting firm The Winterberry Group says this is the first such independent study.
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