SEO Traffic Software Traffic Travis Example Review Two years ago,
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Marketing Day: Echos, Google store visits & Facebook censorship
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Amazon has sold more than 5 million Echo devices, with a big holiday to come
While Google Home is $50 cheaper, Echo will likely dramatically out-sell the newer device.
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Please visit Marketing Land for the full article.
US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
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Link building is (specialized) marketing
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.
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Putting programmatic video back on the radar
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.
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The future of paid search buying
Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search.
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Google beefs up Store Visits reporting in AdWords in time for Black Friday
The company also shared insights on mobile’s role in driving store visits on Black Friday last year.
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As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street.
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Simple steps to addressing your one-time buyer problem
While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year.
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Report: Facebook develops content suppression tool for China reentry
Facebook’s investors are asking the company to find “the next billion users.” China offers an answer.
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How to market to developers without causing dis-content
Contributor Josh Aberant explains the right way to apply the principles of content marketing to meet the needs of developers.
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Why Most Content Doesn’t Get Social Shares–And How to Get Yours Seen
It’s been a little over a year since Buzzsumo’s Steve Rayson dropped a bombshell on content marketers. After his company analyzed over one million blog posts, it was Steve’s sad duty to inform us that: 75% of posts received zero domain links 50% of posts received 8 shares or less 75% of posts received 39 […]
The post Why Most Content Doesn’t Get Social Shares–And How to Get Yours Seen appeared first on Online Marketing Blog – TopRank®.
Marketing Day: Mobile ads, Google app promotions & social media
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Social Media Marketing 3.0: Best practices for ramping up social ROI
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show…
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Please visit Marketing Land for the full article.
Setting SEO KPIs for small manufacturing websites
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
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Please visit Marketing Land for the full article.
Google gives app marketers more ways to promote their apps with ads
Automated video ads, new Play inventory and in-app purchase audience modeling are now available.
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Please visit Marketing Land for the full article.