Uncategorized - Online Marketing

September 13, 2017 Uncategorized

What’s better than a marketing tech stack? Your marketing org stack

We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who…

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September 13, 2017 Uncategorized

Tobii Pro employs its eye-trackers to find out what attracts attention in a car showroom

This is the first public data from a showroom study using Tobii’s glasses.

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September 13, 2017 Uncategorized

With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net

The Digital Vendor Risk Management service certifies vendors who have agreed to fix their code on sites and apps to comply with GDPR and other policies.

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September 12, 2017 Uncategorized

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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September 12, 2017 Uncategorized

Fake news! How to recognize bad advice in link building and SEO

Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders to learn how to wade through a sea of potential misinformation.

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September 12, 2017 Uncategorized

Facebook tests group video chat app called Bonfire

Facebook’s Messenger added group video calling last year, begging the question of why the company needs another stab at the market.

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September 12, 2017 Uncategorized

A marketing road map for personalization

Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don’t overlook some non-technical factors that will improve your organization’s personalization efforts.

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September 12, 2017 Uncategorized

Maybe the marketing funnel is dead, too — and here’s what can replace it

Is it time to say goodbye to the venerable marketing funnel? Not just yet. But columnist Justin Dunham believes marketers need to think about what a user is trying to accomplish, not where they are in the funnel.

Please visit Marketing Land for the full article.

September 12, 2017 Uncategorized

The rise of personal assistants

How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.

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September 12, 2017 Uncategorized

41% report doing majority of their holiday shopping online last year [Survey]

The Walker Sands ‘Future of Retail 2017 Holiday Report’ surveyed more than 1,600 consumers to identify online shopping trends.

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September 12, 2017 Uncategorized

Facebook will tell brands where their ads appeared, ban certain content from carrying ads

Facebook plans to provide advertisers with post-campaign placement reports and has listed nine categories of content ineligible to feature ads.

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September 12, 2017 Uncategorized

Hootsuite adds user reviews by integrating ReviewTrackers

Brands can now see and act on reviews in the social management platform’s dashboard, next to social posts.

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September 12, 2017 Uncategorized

Apple’s ARKit launches a new channel: The hidden layers of reality

With similar new tech from Google, Microsoft and Facebook, advertising and marketing now have new dimensions.

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September 12, 2017 Uncategorized

8 reasons to attend MarTech this October in Boston

Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. MarTech conference is no exception! Let’s count down the top 8 reasons why you should join us in Boston this October 2-4: 8. MarTech connects the dots “I find…

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September 11, 2017 Uncategorized

Facebook is consolidating its ad-buying tools and combining its ad placement options

Facebook is merging Ads Manager and Power Editor and bridging Instagram’s Stories with its other ad inventory.

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September 11, 2017 Uncategorized

Maximizing the potential and value of your SEO team

Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand.

Please visit Marketing Land for the full article.