October was UNILAD’s fourth consecutive month in the top spot, according to Tubular Labs video insights.
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When AI and analytics drive business disruption vs. hype
What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows.
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Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season.
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Last-minute SEO for the holidays
Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season.
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What brands should know about shooting with Snap’s Spectacles
Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories.
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Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning
This week’s announcements by the tech giant, according to one analyst, highlight that “AI is going into everything.”
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What it means to be a critical thinker and why marketers need to embrace the concept
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions.
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From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz.
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Artificial Intelligence is Here: 5 Brands Implementing AI
To most people, artificial intelligence (AI) is represented in terms of robots with human-like similarities. Today’s reality is that of AI powering technologies and driving companies to complete tasks and make things easier. Companies are using AI more than ever, even for tasks that you may not consider. To understand how AI impacts your business, […]
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Marketing Day: Optimizing for Google’s mobile-first index, Facebook overhauls metrics & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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5 steps to optimizing your site for Google’s mobile-first index
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
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ID graphs: The path to identity resolution
If you’re not familiar with what an identity graph is, it’s time to bone up on the term and add it to your arsenal. Columnist Mike Sands walks you through the ins and outs of ID graphs.
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How user-generated content and customer feedback can strengthen your value proposition
Contributor Jim Williams says it’s time to really listen to your customers’ words and understand the experience they expect you to deliver.
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Registration for MarTech San Francisco is open!
MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn first hand how digital business pioneers have navigated their own…
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Why link outreach teams have the most difficult job in the agency
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign.
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Proximity and beacon data now making its way into DSPs for retargeting
Unacast and Juice Mobile deal a leading indicator of where market is going.
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The resurgence of brand marketing in a demand generation world
Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach.
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