We checked up on whether this photo+video format is catching on.
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Category: Uncategorized
Startup Wizer releases AI-based marketing survey platform
By answering the platform’s questions, a marketer automatically generates an online questionnaire and receives results within 48 hours.
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A different view on viewability
Columnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the industry.
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In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability
Facebook is also adding more third-party verification and forming a Measurement Council to stay in step with evolving products and metrics.
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The death of mobile pop-ups and what you can do instead
Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the…
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11 Brain-Training Exercises for Your Content Marketing Team
Eventually, even the most creative content marketer feels drained. We start thinking of content in commodity terms: If I fill this many buckets full of words, I will have justified my paycheck for today. We churn out content that adds to the mountain of commodity content, instead of writing engaging copy that flies above it. […]
The post 11 Brain-Training Exercises for Your Content Marketing Team appeared first on Online Marketing Blog – TopRank®.
Paid Traffic Sources
Paid Traffic Sources Pay Per Click Traffic Sources Google Adwords – http://adwords.google.com MSN Adcenter – https://adcenter.microsoft.com Looksmart – LookSmart >
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Marketing Day: Pinterest Explore tab, Google fights fake news & Twitter’s new anti-harassment tools
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Pinterest queues up autoplay video ads for new Explore tab
American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads.
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Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack.
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Google posts its new policy against fake news & ‘misrepresentative’ sites
AdSense publishers will no longer be allowed to place ad units on misleading content.
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70% of consumers will leave a review for a business when asked
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey.
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A six-pack of predictions for martech
As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in martech.
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WeatherBug bought by xAd to enable location-based predictive marketing
WeatherBug brings 20 million new users that the company will see several times a day.
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Oracle unveils data and content updates for its Marketing Cloud
The new tools: the Content Portal, Program Canvas, and Responsive Content Editor.
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Selling your agency, a how-to guide, Part 4: Making the deal happen
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers.
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Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets
People will be able to block tweets containing certain keywords, hashtags, phrases and emojis from appearing in their notifications tab.
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