With the holiday shopping season in full swing, contributor Brad O’Brien offers tips to make the most of your advertising on Pinterest and Snapchat.
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Category: Uncategorized
Get the Marketing Budget You Need in 2 Steps
It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone. The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets. In the review […]
The post Get the Marketing Budget You Need in 2 Steps appeared first on Online Marketing Blog – TopRank®.
Twitter’s top biz exec Adam Bain is leaving
With Twitter COO Adam Bain stepping down, CFO Anthony Noto will take over as the company’s revenue boss.
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Marketing Day: Pinterest news, YouTube’s top 10 ads & Facebook Audience Network
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Pinterest adds measurement, data vendors to its Marketing Partners program
Pinterest has given its “Good Housekeeping Seal of Approval” to several companies that can now track ads’ performance and target ads using brands’ own data.
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Tackling the martech integration challenge
With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four ways to make it easier.
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9 hard truths about links
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.
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Top 10 YouTube ads in October: Google & Microsoft take the lead, but overall video views are down
Total video views for the top ten ads dropped significantly in October – bringing in a combined 47.6 million last month compared to 75.1 million in September.
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Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails.
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Now feel this: Immersion launches first Haptic Ad Service
The new offering provides self-service tools so advertisers can add engine rumble, footsteps, thunder shaking and more to mobile video ads.
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The 4 principles of great content (or stop dumping garbage on the internet)
Don’t focus on quantity over quality. Columnist Benjamin Spiegel explains how to ensure you’re not just churning out junk, but instead creating meaningful content for consumers.
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As Facebook Audience Network broadens, what does it mean for your campaigns?
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources.
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Are you optimizing your off-site content?
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When…
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7 Steps to Documenting Your Content Marketing Strategy
There is one thing that nearly 2/3rds of top-performing content marketers do, but only 13% of the least successful do. It’s a clear driver of content marketing excellence. Yet only 37% of all B2B content marketers are doing it. That one thing is to developing a documented content marketing strategy. It’s that simple. Lay out […]
The post 7 Steps to Documenting Your Content Marketing Strategy appeared first on Online Marketing Blog – TopRank®.
Marketing Day: Snapchat copies Instagram, Facebook Messenger ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snapchat copies two of Instagram’s features, adds World Lenses
Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.
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Why is free money that can be used on local search marketing being left on the table?
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.
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