Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.
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Study finds e-retailers are making it more difficult to unsubscribe from emails
According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails.
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Internet Marketing Education – What You Need To Know
The importance of internet marketing education for everyone who wants to have a presence online can hardly be ignored. This
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5 ways to use personalized video in your next marketing campaign
How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.
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7 Google Analytics reports that demystify your B2B audience
Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience.
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On a global basis, mobile internet usage surpassed the desktop in October
A separate forecast predicts nearly 80 percent of internet usage will be mobile by 2018, as well as 60 percent of digital ad spend.
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Life After Vine: 5 Tips to Help Brands Move on With Video
Vine, the social media app known for 6-second video loops, is shutting down. Twitter announced its decision to discontinue the video service in a press release last week. According to Marketing Land, Vine debuted in 2013 when mobile video wasn’t really a thing. But the rise of Snapchat, and the addition of live video capabilities […]
The post Life After Vine: 5 Tips to Help Brands Move on With Video appeared first on Online Marketing Blog – TopRank®.
Marketing Day: Amazon opens Black Friday store, IAB mobile report & new Twitter tool
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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SMX West is back in 2017 — Registration is now open!
Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking and top-notch amenities. SMX West will be held at the…
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At Amazon.com, Black Friday began today
Amazon opens its Black Friday store with new gift guides, special discounts for Prime members and expanded voice shopping.
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Why all search ads seem the same (and what you can do about it)
Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.
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When going HTTPS, don’t forget about local citations!
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.
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So you have the data. Now what?
It’s not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology.
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IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016
Mobile growth seen in all ad formats to account for 47 percent of all digital ad revenues between January to June 2016.
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Opinion: Google is biased toward reputation-damaging content
Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google’s algorithm can give negative content greater ranking ability than it deserves.
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Twitter will automate brands’ customer service DMs with welcome messages, quick replies
Twitter’s new welcome messages and quick replies help brands to automate their direct message conversations with customers.
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Pinterest pulls ads from Instapaper’s site, makes premium service free
Pinterest is removing two revenue streams from Instapaper, the read-it-later service it bought in August 2016.
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