The FCC’s recent decision, the coming GDPR in Europe, and Apple’s Limit Ad Tracking update appear to portend the day when consumers completely control their own data.
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Survey: Amazon tops SMB ‘trust index,’ Yelp ranks at the bottom
Survey data reflect ‘hundreds of thousands’ of small businesses’ net promoter scores for service providers.
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Instagram tests shopping outside of ads with 20 retailers in the US
In a U.S.-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app.
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The hierarchy of subscriber needs: Key success & failure metrics
The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and failure metrics to measure and meet these demands.
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Content Marketing: 10 Daily Habits to Create More Powerful Content
Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, […]
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Report: Apple Search Ads are driving installs with high retention rates
A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.
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Marketing Day: Facebook racist, FCC privacy rules & offline sales
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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It’s not too late to maximize your Google Shopping in time for the holidays
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…
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Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.
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The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
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Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.
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Snaplytics launches Snapchat analytics
Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.
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Here’s why bloggers give up (and how you can stay on track)
Blogging is hard, but don’t throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.
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What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.
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Strategies to maximize retail marketing efforts BEFORE holiday sales events
The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.
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The FCC passed “sweeping” new privacy protections for consumers — or did it?
Will “opt-in consent” be buried in lengthy terms and conditions? Stay tuned.
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7 Spookily Successful Digital Marketing Campaigns for Halloween
Q: What’s the ratio of a pumpkin’s circumference to its diameter? A: Pumpkin Pi All jokes aside, Halloween presents a huge sales opportunity for B2C (and even some B2B) brands. In fact, Halloween is only second to Christmas as the most commercially successful holiday. And a recent survey found that Halloween spending is estimated to […]
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