The company also announced Apple Watch 3 with cellular connectivity.
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Marketing Day: Facebook Instant Articles update, Google Display Network & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Compare 14 marketing automation platforms
Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email marketing focus to integrated marketing functionality that provides multichannel data collection and storage, campaign development and execution, and ROI…
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Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
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Resulticks’ marketing platform now offers a new channel: Voice agent
The Singapore-based company says this is the first voice agent integrated with a full customer life cycle.
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Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Sam Melnick, the VP of Marketing for Allocadia, will be a part of the ‘How a $1B Startup Runs Marketing to Lead Digital Transformation’ panel at MarTech Boston.
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Google Display Network: An optimization and fraud-avoidance guide
Columnist Ratko Vidakovic highlights issues that can potentially arise during a GDN campaign and discusses ways to optimize your display advertising campaigns to avoid fraud and reach your performance goals.
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Here’s your preview of what to expect next month at SMX East
Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in New York City for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other…
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Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Reducing shopping cart abandonment represents billions in potential additional revenue for retailers.
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4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently…
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Facebook updates its shoppable Collection ads to mirror print catalogs
Ads using Facebook’s lifestyle templates can feature full-width photos with tagged products and maps to nearby store locations.
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Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.
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Facebook tests a new ad format that puts it further ahead of its competitors
Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns.
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How to market your brand using interactive native content, Part 6
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention.
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At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the program.
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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.
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