According to Adobe’s 2016 Digital Insights Shopping Predictions, this holiday season will see bigger sales, but less growth than 2015.
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Marketing Day: Facebook Q3 report, progressive web apps & Apple’s earnings
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Actionable AI: Data science meets social science
Artificial intelligence isn’t just a marketing buzzword. Columnist Melody Gambino explains how AI — combined with a human touch — can help you drive sales and build your brand.
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Penguin 4.0: Necessary and positive improvement
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
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Q3 Reports: Facebook continues to see significant ad spend growth
Advertisers are seeing higher engagement rates even as CPCs trend down.
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Long-term SEO: Proving the value now
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
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Beyond heuristics: Algorithmic multi-channel attribution
Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path.
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BlueVenn opens for marketing automation business in the U.S.
The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys, and real-time monitoring of customer behavior.
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MarTech Landscape: What are Progressive Web Apps?
According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”
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Making sense of the latest trends in digital retail
As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.
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Why building relevant ads in a cookie-free world comes down to context
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.
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Apple revenues of $47B in-line but down, iPhone sales down year-over-year
The company promised a return to revenue growth next quarter.
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Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Conductor adds Insight Stream to its Searchlight platform
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
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11 marketing technologies & resources you probably haven’t heard of yet
What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing performance.
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SEO on a budget: How a small manufacturer started a program from scratch
Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
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Mobile shopping is hard, but only if retailers keep it that way
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences.
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