Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
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Category: Uncategorized
Insanely Effective Content Marketing with Limited Resources, Budget & Time
Marketing departments typically have unlimited resources, astronomical budgets and more hours in the day than your average person. Wait, that doesn’t sound right. If the statement above sounds right to you, congratulations! For the rest of us trying to find a way to do more (quality and quantity) with less, this is a topic that […]
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Amazon should generate more than $78 billion from Prime members this year
Roughly 65 million US Prime members spend an average of $1,200 per year.
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Why marketers must be data-driven
Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.
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Google Tag Manager now supports AMP (Accelerated Mobile Pages)
Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters.
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8 best practices for contextual campaigns
How do you move beyond ‘the right message to the right person at the right time?’ Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.
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Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders
New brands offering one-push ordering include Coca-Cola, Folgers, Pop-Tarts … and Amazon itself.
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Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson
Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership.
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To win at search, take a page from display’s playbook
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
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Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing
True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash: If you don’t like the world, then change it.” As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such […]
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Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2…
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Don’t miss MarTech Europe next week. Hope to see you there!
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: Leading brands will share how they’ve integrated marketing…
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Can Marketers Really Generate Sales on Social Media?
At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content. “Let’s put it on the blog!” he exclaimed. “Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.” It […]
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Survey: Almost 40% of US consumers will make a mobile purchase during holidays
Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.
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How to dominate local SEO: more challenging in an evolving local search environment
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
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Is your location data being held hostage?
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
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The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
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