In this week’s podcast, we talk about intelligent agents, AI and more with Salesforce’s Leslie Fine, and also discuss the launch of our new website, MarTech Today.
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IBM’s Weather Company employs Watson to boost its updated ad targeting platform
Watson interprets the company’s massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.
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October surprise: When brands enter the political discussion
Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.
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Organizing for simplicity: An inside look at Humana’s digital transformation
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.
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MASTERS Live and Online Internet Marketing College
MASTERS Live and Online Internet Marketing College™
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Are you still bidding like it’s 2007?
Is your agency or vendor ready for modern bidding?
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Learn How to Turn Your B2B Content Marketing Into A Profit Center
Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in […]
The post Learn How to Turn Your B2B Content Marketing Into A Profit Center appeared first on Online Marketing Blog – TopRank®.
Free Internet Marketing Training Center
Free Preview – Free Access To Our Internet Marketing Training Center Peter Sorensen shares a quick overview of
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Marketing Day: Facebook News Feed changes, personalized local content & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.
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ProPublica slams Google for opt-in targeting changes that happened in June
He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of…
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Facebook now re-ranks News Feed stories in real time on the client side
An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed.
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Digital demand and supply: The psychology of self-development for digital careers
Are your job skills keeping pace with today’s rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world.
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Personalized Local Content: Frightful or Insightful?
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…
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Facebook set to launch international ad campaign for Facebook Live
Company plans two-phase campaign in the US and UK starting this weekend.
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10 reasons why SEO is just like fitness
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.
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A CMO’s View: How WP Engine’s content marketing works across the customer journey
CMO Mary Ellen Dugan shares her vision of how she hopes to tell a better story through the brand’s content marketing strategy.
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