Uncategorized - Online Marketing

September 10, 2017 Uncategorized

12-part recipe for product descriptions that sell

How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are bound to turn prospects into buyers.

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September 10, 2017 Uncategorized

iSpot.tv launches attention-getting analytics for TV ads

Its three new modules track viewers’ attention by measuring when they change the channel or otherwise show lack of interest.

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September 10, 2017 Uncategorized

Google rolling out support for AMP landing page in AdWords search campaigns globally

All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.

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September 10, 2017 Uncategorized

Lead the charge to use data in every stage of your design process

If you want to have a strong data-driven organization, it’s essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions.

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September 10, 2017 Uncategorized

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.

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September 10, 2017 Uncategorized

FAQ: Addressable TV & the convergence of digital video and TV ad buying

A look at the state of cross-device media buying and the challenges and opportunities that lie ahead.

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September 7, 2017 Uncategorized

Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.

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September 7, 2017 Uncategorized

An email marketer’s top-level guide to DMARC, your best anti-phishing tool

How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization.

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September 7, 2017 Uncategorized

6 things you need to know about Google’s Q&A feature on Google Maps

Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.

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September 7, 2017 Uncategorized

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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September 7, 2017 Uncategorized

Keys to Driving Webinar Registration and Attendance

Are you getting enough people to register and attend your webinars? Webinars are one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your…

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September 7, 2017 Uncategorized

Storytelling for action: Why brands need to tell a complete story

Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy.

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September 7, 2017 Uncategorized

Achieve big testing wins by analyzing results by device type

Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost.

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September 7, 2017 Uncategorized

Report: Only 1% of exchange location data useful for offline attribution

Study also found that average accuracy of exchange-derived locations is “over 4 New York City blocks.”

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September 7, 2017 Uncategorized

4 easy ways to take social media marketing to the next level

In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social.

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September 7, 2017 Uncategorized

Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption

To accelerate publishers’ slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth quarter.

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