The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.
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How to implement mobile-specific ad copy for AdWords expanded text ads
If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it.
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Developer marketing and the myth of the Rosetta Stone
Contrary to what some say, developers don’t hate marketing — unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.
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What you didn’t know about recent Quality Score changes
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.
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How to scale organic local marketing
How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink “organic” marketing.
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Twitter now lets brands advertise only to potential site visitors likely to become customers
Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific.
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MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business API
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce launches its Commerce Cloud Sep 27, 2016 by Barry Levine The newest cloud, based on the recent Demandware acquisition, positions the…
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Google: AMP will override app deep links for the foreseeable future
Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.
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Active on Periscope? Become a VIP
Periscope’s VIP program rewards broadcasters with a badge of acknowledgements and perks.
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Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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SearchCap: Google iOS app, broken AMP & Apple results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google iOS search app adds Touch ID for reentering your private searches
Google’s iOS search app can unlock your incognito mode private searches using Touch ID.
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Google AMP breaks the desktop search results
Looks like a bug with Google’s desktop search results were caused by accelerated mobile pages showing up in the desktop results.
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5 Ws of the sharing economy: How social data gives marketers a competitive edge
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data behind the sharing economy’s explosive growth and what marketers stand to gain from it.
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Content and SEO: Building linkable content
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.
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The truth behind McDonald’s ice cream conspiracy theory and other brand myths
Ever heard of ‘The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016?’ Columnist Joshua Reynolds has tips on how to weed out such tall tales about your own brand and take action.
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How do you deal with local SEO KPIs that don’t pass the smell test?
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.
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