Device will need some differentiated features to compete effectively with Amazon, and soon, Google Home.
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6 reasons why SEO fails, and how you can succeed at it
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
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Bing Ads Editor now supports Shopping campaigns
A new Shopping settings tab is now available in the editor panel.
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Are you losing money to ad fraud? 3 ways to protect yourself
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget.
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A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers
What’s in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.
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Plan device-specific user experience strategies with Google AdWords’ bid modifier
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.
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The new era of brick and mortar: not business as usual
Columnist Allan Haims discusses the shifting retail landscape and how brick-and-mortar retailers can stay competitive by offering customers unique omnichannel shopping experiences.
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Search in Pics: Google pills, sleep cot & Elle Exxe performs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pills: Source: Instagram Google Doodle postcards: Source: Twitter…
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What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
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MarTech Today: IBM’s Watson works for Hollywood and Chevrolet, xAd launches GeoBlocks & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities Sep 21, 2016 by Barry Levine The computer…
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Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
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El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta
Credited with popularizing the Mexican sport of lucha libre wrestling, the legendary wrestler would have been 99 years old today.
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Marketing Day: Instagram’s 500K advertisers, Twitter’s app install ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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SearchCap: AdWords call tracking, SEO failures, & SERP tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Setting up AdWords website call conversion tracking just got a bit easier
Track calls from the phone number on your website with a couple of pieces of code.
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Forrester: Here are some ways marketers can adapt to messaging apps
These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.
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4 ways to improve your value as a strategic SEO partner
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
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