The combined programmatic ad exchange RhythmOne plus video ad platform YuMe will reach about 220 million visitors monthly.
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Google Data Studio adds third-party data connectors from Supermetrics and others
The new Community Connectors make it possible to easily bring social, display and other platform data into Data Studio.
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5 steps to creating a more efficient link-building campaign
Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.
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The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?
As Google and Facebook continue to dominate the digital ad industry and smaller players shrink, columnist James Green discusses why you need to look beyond the walled gardens and seek value everywhere.
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Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Critical tips for navigating difficult client relationships
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results.
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The new attribution challenge: Understanding how marketing and sales work together
When it comes to attribution, many businesses face a huge disconnect between their sales and marketing teams. Contributor Shane Murphy takes a look at the challenge and how to solve it.
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Content marketing & SEO: The scalable way to be in the right place at the right time
Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together.
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Expand your search marketing knowledge with an SMX Workshop
SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23, to attend. All preconference workshops will be held at the Westin Times Square in New York City. Each workshop…
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Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
Real-world road conditions are not an unpredictable as real-world marketing conditions, he says. And current AI loves predictability.
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Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Don’t get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the shopping onslaught begins.
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Applause CMO: Digital tech continues to change how customers are acquired and kept happy
For Charlie Ungashick, the shift in recent years has changed the direction and lifespan of his marketing efforts.
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CabinetM CEO says companies do not have a handle on their marketing technology stacks
Anita Brearton, CabinetM CEO, will be moderating the “Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity” panel at MarTech Boston.
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Four ways to spot AdWords account trouble early
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot…
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5 Facebook algorithm hacks to up your content marketing game
It’s a question that plagues every content marketer: How do you increase engagement on Facebook? Contributor Sweta Patel shares tips to help you boost your content performance on the platform.
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Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Why microsites aren’t always ideal for SEO
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
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