Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Category: Uncategorized
Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR.
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Nanigans launches incrementality optimization & reporting solution
The new solution focuses on driving incremental revenue growth from Facebook, Instagram, Twitter and programmatic retargeting campaigns.
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Instagram redesigns call-to-action bar to dynamically mirror ads
By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s feeds.
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What airlines can learn from smart marketers about the customer experience
The airline industry has been hit with some highly public complaints over the past few months. Columnist Evan Magliocca discusses how airlines are lagging in the customer experience and what they — and any brand — can do to put customers first.
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5 things you’re doing that drive your freelance writers crazy
How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things to avoid if you want to stay on a freelancer’s good side.
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Mobile devices offer special vulnerabilities to fraud
As the types of mobile devices grow, expect more kinds of mobile-specific fraud.
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Scott Brinker: Marketing is now customer experience’s champion
Our MarTech Conference chairperson reflects on how Marketing is following the transformational path of IT.
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Twitter latest to be slammed for deleting Russian fake account data
Twitter doesn’t preserve data from deactivated accounts for privacy reasons, but it didn’t anticipate interference in the 2016 election.
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Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
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Unbundling the ad server
The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future.
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Markets with home service ads: Service-area businesses are coming back to the local results
There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.
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Using the ‘Russia strategy’ on programmatic
There’s no question that Russia’s meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns.
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Free, paid or gated content: Which option is right for you?
Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go.
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Barometric launches a free tool to spot fraudulent web traffic
Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.
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Adobe Ad Cloud’s first app lets marketers manage ad campaigns
The company said this is the first ad app that enables campaign management across a range of channels.
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