Uncategorized - Online Marketing

August 31, 2017 Uncategorized

Evaluating PPC talent, part 2: The test

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.

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August 31, 2017 Uncategorized

The 5-step approach to becoming an analytical marketer

Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and execution.

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August 31, 2017 Uncategorized

Capturing dark social activity can help brands avoid data commodification

Don’t ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set your data strategy apart from the competition’s.

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August 31, 2017 Uncategorized

More than 1/3 of shoppers plan to start holiday shopping before Black Friday [report]

According to CPC Strategy’s 2017 US Holiday Shopping forecasts, 72% of shoppers will be doing their holiday gift-buying on Amazon.

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August 31, 2017 Uncategorized

Earth Networks CMO says martech delivers a lasting first impression within the prospect experience

Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston.

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August 31, 2017 Uncategorized

Branch now offers its Deep Linked Email solution on a majority of ESPs

The company says it makes it easy to set up deep links to apps from links inside emails, which are mostly read on mobile devices.

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August 31, 2017 Uncategorized

AdWords ad rotation settings to get trimmed: Optimize or don’t

The machine learning-powered ad rotation setting comes front and center.

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August 31, 2017 Uncategorized

The game changer in retail personalization: Consumer identity management

Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond.

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August 31, 2017 Uncategorized

Throw a party with your advertising data

If you’re hosting a party, you’ve got to have the perfect guest list — and your data is the same way. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right customers.

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August 31, 2017 Uncategorized

How media companies are creating episodic series for Instagram Stories

Bustle, New Form Digital and WeBuyGold have produced original programs for Facebook’s other fledgling video service.

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August 31, 2017 Uncategorized

Yelp introduces custom (local) audiences for national advertisers

The company is making its local search data available to brands and enterprises for targeting via exchanges.

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August 31, 2017 Uncategorized

Instagram starts putting Stories, but not Story ads, on its website

With 250 million people checking out Stories in its app every day, Instagram is extending the product to its online audience that skews international.

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August 30, 2017 Uncategorized

Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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August 30, 2017 Uncategorized

Your account structure might be hurting performance. Here’s why (and how to fix it)

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.

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August 30, 2017 Uncategorized

Why real-time attribution is (mostly) irrelevant, and what to do instead

To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data.

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August 30, 2017 Uncategorized

Lookalike modeling breathing new life into old channels

Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.

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August 30, 2017 Uncategorized

Google says we don’t need no stinking location modifiers… or do we?

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.

Please visit Marketing Land for the full article.