The beta is aimed at publishers who prioritize user experience.
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Category: Uncategorized
3 reasons I deleted your cold outreach email
Are your cold emails ending up in the junk folder or trash? Contributor Andrea Lehr shares three common mistakes people make when writing cold emails and how you can avoid them.
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Lithium adds Jive-x tech to its customer community platform
The acquisition boosts Lithium’s customer communities in document management, event management and additional client companies.
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Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’
The former CMO of Eloqua, Brian Kardon, likes silos of data — as long as they have porous walls and are connected by unique identifiers.
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7 Time Management Tips For Digital Marketers
Digital marketers are more than aware of the multitude of tasks they have to face each day. Whether it’s endless
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Buying a pre-owned domain? Check these 10 things first
Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.
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Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers.
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Marketing Day: A martech wish list, GroupM viewability standards & Google Home
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
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How AI and image recognition are transforming social media marketing
Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for marketers to identify visuals in social media for better metrics and customer service.
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A martech wish list: Where marketing clouds need to go
Columnist Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights what they’re missing and what would make them shine.
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GroupM sheds light on its updated viewability standards for display & video ads
The updates come, in part, in response to speedy scrolling habits on mobile, but they also highlight tensions arising on the video front.
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Google Home partnership with Condé Nast’s Vogue offers new model for publishers
It points the way toward a new form of “interactive audio” with provocative branding, content and commerce possibilities.
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Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
Take that, short-form messaging!
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When marketing to people you think you know, don’t be blinded by your own POV
No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want.
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How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit
Laurie Klausner will be a panelist for the MarTech Boston session, “Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity.”
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What YouTube’s upcoming swipe-next gesture may mean for advertisers
If YouTube inserts ads between videos instead of attaching them to individual videos, would that appease advertisers concerned with how they are associated?
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