That’s one of the possibilities raised by the recent announcement of a multilevel alliance between the two companies.
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Category: Uncategorized
‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds
Ads were bought using DoubleClick Bid Manager. Google now seeking refund assurances from exchanges if fraud is discovered.
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Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Proof that no ranking boost for responsive sites exists in 2017
There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn’t among them, argues columnist Bryson Meunier.
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5 non-traditional skills to look for in a PPC account manager
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.
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Influencers vs. thought leaders and the rise of image analytics
Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.
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Why emotion is crucial to create brand advocates — and what you can do about it
How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.
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Spotify’s VP of Growth: CRM is much more than off-the-shelf software
For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer needs, and when.
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Forrester Wave: Social ad tech tools are still an ‘immature’ category
The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.
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Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Meet today’s CMO: Multisport athlete
Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in today’s hypercompetitive marketing landscape.
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Demand gen tunnel vision: Why your company probably needs to invest in branding
What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach.
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Facebook culls 17 types of posts that Pages can no longer boost as ads
As of September 15, brands will no longer be able to convert Page posts like profile picture changes and place recommendations into ads.
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Report: More than 50% of digital media time now spent within five mobile apps
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35.
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Snapchat lets advertisers control the types of content their ads appear next to
Brands can limit their Snap Ads to display only within Snapchat’s curated content or between users’ Stories and can also exclude certain content categories.
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Narrativ marries affiliate links with real-time auctions
Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given product.
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WorkSpan launches a platform for joint marketing campaigns
The company says this is the first to allow management of multiple campaigns between an unlimited number of businesses.
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