How do you grow your app’s user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber’s marketing strategy.
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Retailers: The high cost of holiday packages going undelivered
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush.
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2017’s holiday e-commerce sales projected to grow 10% over last year’s holiday season
Retail search marketing firm, NetElixir, says e-commerce sales are increasing at a slower rate than previous holiday seasons.
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Marketing Day: Facebook adds publishers’ logos, IAB’s Podcast Playbook & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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The one martech metric that really matters: Customer lifetime value
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential.
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10 tips for choosing the perfect domain
When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
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Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.
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Join the marketing technology community at MarTech. Beta rates expire this Saturday!
Join the marketing technology community at MarTech, October 2–4 in Boston. You’ll be able to choose from more than 40 sessions featuring 50 speakers from brands and agencies braving the intersection of marketing, technology and management. See the agenda. You’ll be joining attendees and speakers…
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Facebook adds publishers’ logos to links in search results, trending lists
Facebook hopes the logos will make people more aware of their news sources but is not yet adding them to its main home for news: people’s news feeds.
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IAB releases its first ‘Podcast Playbook’ guide for marketers
The new publication is the latest effort by IAB to make podcast advertising part of mainstream marketing.
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Why freelance marketing work could be damaging your personal brand
While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues.
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Google announces AMP speed and viewability enhancements for ads
Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
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Marketing Day: Store landing pages, lead nurturing & LinkedIn video
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
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How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.
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The 3 undisputed truths about lead nurturing
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts.
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Martech enablement series: Part 3 — Assembling your team members
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.
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