Uncategorized - Online Marketing

August 17, 2017 Uncategorized

Why choosing a niche helps you produce better content

Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.

Please visit Marketing Land for the full article.

August 17, 2017 Uncategorized

Taykey unveils free version of its real-time audience data tool for interest targeting

As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of users.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

Marketing Day: Facebook to penalize fake video posts, Quora ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

How to get developers to implement SEO recommendations

The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

Developing YOUR audience targeting strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

3 ways intent data is getting better for B2B marketers

Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

Facebook will penalize fake videos in latest news feed algorithm update

Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

Quora launches retargeting for advertisers

Advertisers can build audience lists and create ads targeted to segments of past site visitors.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

Data is the new currency, but are advertisers spending wisely?

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV

Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

Tuning into podcast sponsorship, programmatic audio and native audio sponsorships

As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?

New York City-based blockchain ad tech firm MadHive thinks so.

Please visit Marketing Land for the full article.

August 15, 2017 Uncategorized

Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 15, 2017 Uncategorized

Google Search Console’s 7/13/17 update: What really changed?

Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.

Please visit Marketing Land for the full article.

August 15, 2017 Uncategorized

Why the marketing campaign is dead and what should replace it

It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization.

Please visit Marketing Land for the full article.

August 15, 2017 Uncategorized

Accelerated Mobile Pages (AMP): IS faster better?

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic…

Please visit Marketing Land for the full article.

August 15, 2017 Uncategorized

TeacherLists.com partners with online retailers to ease headache of back-to-school shopping

The platform currently has more than one million school supply lists uploaded from US grade schools and middle schools.

Please visit Marketing Land for the full article.