Uncategorized - Online Marketing

August 15, 2017 Uncategorized

Nailing down ads for the holiday season

E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales.

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August 15, 2017 Uncategorized

Google’s big gamble on ad blocking and why you should care

Google’s plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it means for marketers and how they can start rethinking display.

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August 15, 2017 Uncategorized

Retailers: Here are the building blocks for winning the digital shelf

As the busy holiday season fast approaches, columnist Andrew Waber explains why it’s important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels.

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August 15, 2017 Uncategorized

Pinterest now lets people zoom in on pins, has redesigned visual search icon

Users no longer have to be signed in to Pinterest to use its visual search Chrome extension.

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August 15, 2017 Uncategorized

Performance Horizon can now predict campaign results for its affiliates & partners

UK-based firm says this machine learning-based capability is the first for this kind of platform.

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August 15, 2017 Uncategorized

ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks

The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at once.

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August 15, 2017 Uncategorized

TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly

Trustworthy Accountability Group says registration applications are up 75% since April.

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August 15, 2017 Uncategorized

What to expect at MarTech? Here’s our epic preview

I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete…

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August 14, 2017 Uncategorized

FTC-Uber data settlement subjects company to privacy audits for next 20 years

FTC argued that Uber misrepresented data privacy and security protections for riders and drivers.

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August 14, 2017 Uncategorized

6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.

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August 14, 2017 Uncategorized

5 mindset mistakes you may be making when it comes to SEO

Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential.

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August 14, 2017 Uncategorized

How to generate ideas when competitive analysis shows you nothing

Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed.

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August 14, 2017 Uncategorized

Martech enablement series: Part 2 — The race team analogy

In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a “race team,” develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy).

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August 14, 2017 Uncategorized

5 ways to ramp up your digital media measurement

From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar.

Please visit Marketing Land for the full article.