Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
Continue reading
Please visit Marketing Land for the full article.
Category: Uncategorized
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
Continue reading
Please visit Marketing Land for the full article.
10 tools for creating compelling content for social media
How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more.
Continue reading
Please visit Marketing Land for the full article.
Dun & Bradstreet is testing blockchain as a way to securely distribute its content
The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers are.
Continue reading
Please visit Marketing Land for the full article.
Facebook lets brands promote publisher & influencer posts as ads
New controls let brands specify who can tag them in a post and let creators manage who can promote their posts.
Continue reading
Please visit Marketing Land for the full article.
Facebook lets brands promote publishers’, influencers’ posts as ads
Facebook is also adding controls for brands to specify who can tag them in a post and for creators to manage who can promote their posts.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Aetna’s CMO, Openprise’s Data Marketplace & LinkedIn analytics
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
Insights on mobile and social usage trends among this growing demographic.
Continue reading
Please visit Marketing Land for the full article.
Disclosure and transparency: The agency/client relationship twins
Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients.
Continue reading
Please visit Marketing Land for the full article.
Search marketers save $400 on SMX East until this Saturday!
Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate…
Continue reading
Please visit Marketing Land for the full article.
Breaking news: When AMP goes through the roof
Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.
Continue reading
Please visit Marketing Land for the full article.
Why great creative is more important than ever
In the age of martech and the “Engagement Economy,” it’s easy to put creativity on the back burner. Columnist Karen Steele explains why that’s a mistake and why you need both art and science for effective marketing.
Continue reading
Please visit Marketing Land for the full article.
Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’
As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine themselves.
Continue reading
Please visit Marketing Land for the full article.
Engagio CEO: The one-to-one relationship is the key driver behind marketing’s evolution
Jon Miller, who also co-founded Marketo, thinks customer data/campaign orchestration tools are coalescing, while interaction ones keep multiplying.
Continue reading
Please visit Marketing Land for the full article.
3 strategies for keeping your marketing job in the age of AI
Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill — at least not for a while.
Continue reading
Please visit Marketing Land for the full article.
It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative
Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.
Continue reading
Please visit Marketing Land for the full article.
Openprise moves into third-party data with launch of Data Marketplace
This new endeavor allows its clients to ‘change a data provider in or out as easily as changing a pair of socks.’
Continue reading
Please visit Marketing Land for the full article.