API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.
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Category: Uncategorized
P&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is responding
Procter & Gamble’s results further highlighted problems in programmatic and the digital advertising supply chain. Various initiatives are underway in the advertising technology industry to address these problems and keep ad budgets coming their way.
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Marketing Day: Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Natural language processing 101
As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it’s being used and what marketers can expect to see in the future.
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What are the risks for businesses that are getting fake reviews on Google?
Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the law.
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As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
Get to Know: Tile CMO Simon Fleming-Wood
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Personable is profitable: A case to rethink your content marketing strategy
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.
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Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent.
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How soft calls to action will save your B2B campaigns
You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads.
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D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
The business data firm changed its pitch, products, tech and organization in order to grow.
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Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets — and the pressure on Snapchat.
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Marketing Day: E-commerce silos, Amazon’s new return policy & YouTube’s top 10 ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Breaking down silos in e-commerce retail
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.
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Amazon orders with 3rd-party sellers will soon be authorized for automatic returns
Per the new policy, customers will no longer have to contact the Amazon seller to request to return an item.
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2017 growth hacks: Use affiliates to improve PPC reach
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.
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iPhone 7 ad with The Rock pushes Apple to top of YouTube’s July leaderboard with 13M views
At 51.1 million in June and 51.7 million in July, monthly video view counts for YouTube’s top ads have remained static this summer.
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3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!
Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for 3 days of actionable, cutting edge search marketing tactics presented by experts that will leave your competition in the dust. Here’s what to expect October 24-26 in NYC:…
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