The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats.
Continue reading
Please visit Marketing Land for the full article.
Category: Uncategorized
Where some see data suppression, Facebook says it was only following privacy policy
CrowdTangle tool enabled social media analyst to access cached pages from inactive or deleted accounts tied to Russian election meddling.
Continue reading
Please visit Marketing Land for the full article.
LinkedIn launches autoplay mobile video ads
Video advertising is set to roll out to all advertisers by the first half of 2018.
Continue reading
Please visit Marketing Land for the full article.
Oculus looks to improve VR app discovery with content-based search
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: ANA & IAB standards, Facebook Stories for Pages and Oculus Connect day 2
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
‘High-quality content’ tips from Google’s own style guides
To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.
Continue reading
Please visit Marketing Land for the full article.
4 ways to revamp your email creation process
If your email creation process happens at the pace of a sloth, it’s time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience.
Continue reading
Please visit Marketing Land for the full article.
Facebook opens up Stories to Pages so that someone will use the feature
Facebook won’t offer a way for brands to promote their Stories as ads yet, but for now it doesn’t need to.
Continue reading
Please visit Marketing Land for the full article.
YouTube location extensions & in-store visits measurement come out of beta
The new features are now generally available for TrueView in-stream and bumper ads.
Continue reading
Please visit Marketing Land for the full article.
Live from Facebook-owned Oculus’s annual VR conference: Day 2
Oculus CTO and gaming legend John Carmack takes the stage for today’s keynote.
Continue reading
Please visit Marketing Land for the full article.
4As, ANA & IAB push self-regulatory digital ads standards program
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of ‘The Better Ads Experience Program’, in part to provide a ‘safe harbor’ from browsers.
Continue reading
Please visit Marketing Land for the full article.
The latest social media craze for marketers: Going offline
Social media marketers can’t afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline experiences to increase their social audience’s engagement.
Continue reading
Please visit Marketing Land for the full article.
3 ways to leverage location this holiday season
With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.
Continue reading
Please visit Marketing Land for the full article.
Brandwatch adds more content intelligence by buying BuzzSumo
The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are hot.
Continue reading
Please visit Marketing Land for the full article.
Qubit launches an Instagram-like, AI-powered product news feed for mobile
Called Aura, it predicts what products a specific user would like to see next.
Continue reading
Please visit Marketing Land for the full article.
How marketers are wrestling with virtual reality’s adoption issue
VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be valuable.
Continue reading
Please visit Marketing Land for the full article.
How Facebook is connecting its 2D social network with the VR version
With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world.
Continue reading
Please visit Marketing Land for the full article.