Uncategorized - Online Marketing

August 9, 2017 Uncategorized

Put your value proposition to the test

Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts.

Please visit Marketing Land for the full article.

August 9, 2017 Uncategorized

Intercom releases what could be the first civilized bot

The customer communications platform says its new Operator bot breaks new ground with rules for manners.

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August 9, 2017 Uncategorized

Upgrade your email blasts with four simple tactics

Email marketers’ use of the email blast isn’t going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid annoying your recipients.

Please visit Marketing Land for the full article.

August 9, 2017 Uncategorized

Facebook debuts Watch, its home for original shows

Facebook’s Watch tab will be available through its mobile apps, site and TV apps, but only to a limited number of people in the U.S. at first.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

Marketing Day: Apple search ads, AI for retail marketing & Salesforce’s Social Studio

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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August 8, 2017 Uncategorized

5 ways to balance technical & non-technical SEO

Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

Apple Search Ads: Still tapping after 6 months of testing

Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

The future of AI marketing applications in retail

From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

3 ways to tap into AI to get more results

In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

Facebook bans advertisers, Pages that disguise links violating its rules

Facebook will use artificial intelligence and new human review processes to detect disguised, or “cloaked,” links that breach its policies.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

Google’s new HR product is a game changer: Which industry is next?

With Google Hire, the search giant is invading shopping, travel and recruitment. Columnist Nate Dame explains why it all comes down to ads — and why it’s time to start thinking about how Google could affect your long-term goals.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

How to personalize content for locals

How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

Forrester report: Automation is taking over customer interaction

Agents, bots, intelligent self-service and hardware robots are coming for your customers.

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August 8, 2017 Uncategorized

Demandbase boosts its B2B early warning system

Called Real Time Intent, it monitors in real time what B2B users are researching so that vendors have intent-to-buy signals early in the journey.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

Google updating site category exclusion options for Google Display Network campaigns

The changes are related to brand safety updates first announced in March.

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August 8, 2017 Uncategorized

3 forward-thinking marketing strategies to scale your startup

When you’re just getting your business off the ground, it’s essential to have a data-driven marketing strategy in place. Contributor Sweta Patel taps three industry veterans to share what’s working for their organizations.

Please visit Marketing Land for the full article.