Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.
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Category: Uncategorized
Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links
Of the 1.94 million new followers that 1,100 brands attracted in Q2 2017, 1.10 million were added via deep links versus 205,707 via Snapcodes.
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Twitter SEO: Ninja tricks for reputation repair
If you’re looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile.
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Martech enablement series : Part 1 — What is ‘martech enablement?’
In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage.
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Demystifying AI: Understanding the human-machine relationship
How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our jobs and our lives.
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Marketing Day: Digital commerce report, Facebook Audience Network updates & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Pinterest opens up autoplay video ads to self-serve advertisers
In May, Pinterest began testing the ads that play automatically with the sound off and appear within people’s feeds and among search results.
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Online retail sees continued growth with digital commerce up 14% YoY [Report]
Salesforce Cloud Commerce’s Q2 2017 shopping index shows growth in nearly every area of the e-commerce landscape.
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Facebook looks to clean up Audience Network with higher standard for counting clicks
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.
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Measuring social traffic effectiveness when conversion is not the goal
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer.
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Crimson Hexagon boosts its visual recognition of social pics
Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as logos.
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Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mode
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Technology (Marketing + Operations) = Time to reorganize the marketing department?
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email…
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The 4 Ps of SEO & digital marketing
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.
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How to effectively segment accounts with multiple locations
What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.
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Affiliate is more than a platform
Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights.
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Facebook extends dynamic ad retargeting to real estate listings
Facebook’s Dynamic Ads for Real Estate can promote a home’s price, availability and bedroom count to people who had browsed a realtor’s site or app.
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