What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed and how it hasn’t.
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Category: Uncategorized
Snapchat will let brands measure its ads’ impact on sales, results against rivals
Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.
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Facebook will let brands target ads to people who RSVPed to their Pages’ events
Advertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.
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Search marketers plan to attend SMX East to become martech trailblazers
We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights and…
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UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users’ real-world behavior.
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7 Quora ads mistakes and how to avoid them
No need to reinvent the wheel. Learn how contributor JD Prater got things wrong with Quora ads so you can avoid these errors, as he shares his learnings from participating in the beta.
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Zeta follows Boomtrain acquisition with AppNexus integration
The new alliance will result in AppNexus’ ad management platform becoming a ‘native application’ in Zeta.
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Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers…
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Marketing Day: Featured snippets, social media for your online store & neural networks
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Featured snippets: How much do you really know about them? [QUIZ]
Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!
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How local businesses can turn the threat of on-demand deliveries to their own advantage
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow.
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Best Practices for Building an On-Demand Content Strategy
On August 17th, join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content network, and increase the reach of your content to generate more leads and expand your sales…
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How to use the power of social media to better market your online store
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand.
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Are neural networks the next marketing creatives?
Researchers at the UK’s University of Warwick have trained the system to recognize which urban or rural scenes are the most beautiful.
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Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers.
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Marketing Day: Twitter subscription ads, Adobe Target update & Segment tools
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards.
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