Uncategorized - Online Marketing

July 27, 2017 Uncategorized

LEGO logic rocks marketing automation

Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns.

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July 27, 2017 Uncategorized

How to tell whether a site is adaptive or responsive

Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.

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July 27, 2017 Uncategorized

Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity

Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.

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July 27, 2017 Uncategorized

Adobe updates Target with Sensei-powered enhancements

The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing tool.

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July 27, 2017 Uncategorized

Customer data platform Segment adds Looker Source to define audiences from multiple tools

Essentially, says the Segment CEO, the data switchboard is growing “a brain stem.”

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July 27, 2017 Uncategorized

Twitter is testing a subscription-style ad program that costs $99 a month

For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.

Please visit Marketing Land for the full article.

July 26, 2017 Uncategorized

5 Disruptions Reshaping Modern Marketing

Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t…

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July 26, 2017 Uncategorized

Marketing Day: SnapChat ads, SEO projects & Evidon

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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July 26, 2017 Uncategorized

How to test (and perfect) nearly everything in PPC

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.

Please visit Marketing Land for the full article.

July 26, 2017 Uncategorized

3 reasons SEO belongs at the beginning of a project, not the end

Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.

Please visit Marketing Land for the full article.

July 26, 2017 Uncategorized

Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well.

Please visit Marketing Land for the full article.

July 26, 2017 Uncategorized

MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role

“Inside the Search for the Martech Unicorn” will take attendees through the process Healthgrades used to recruit its new Director of Marketing Technology.

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July 26, 2017 Uncategorized

Five things retailers must do this summer to prepare for holiday shopping

The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning.

Please visit Marketing Land for the full article.

July 26, 2017 Uncategorized

5 ways companies can improve their mobile user experience

Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.

Please visit Marketing Land for the full article.