Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium levels.
Continue reading
Please visit Marketing Land for the full article.
Category: Uncategorized
Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day
Get to Know: Amy Przywara, Sylvan Learning’s CMO
Continue reading
Please visit Marketing Land for the full article.
[Updated] 5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
Continue reading
Please visit Marketing Land for the full article.
5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: The psychology of search, B2B marketing & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
Continue reading
Please visit Marketing Land for the full article.
The psychology of search: Unleashing the power of connection
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
Continue reading
Please visit Marketing Land for the full article.
How to approach your B2B marketing like an NFL quarterback
You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
Continue reading
Please visit Marketing Land for the full article.
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance.
Continue reading
Please visit Marketing Land for the full article.
5 eternal marketing lessons you can hang your hat on
Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago.
Continue reading
Please visit Marketing Land for the full article.
When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
“Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. “I didn’t buy the domain, just paid renewal.”
Continue reading
Please visit Marketing Land for the full article.
Tru Optik announces collaboration with comScore
comScore’s demographic data provides a comfort level for traditional ad buyers new to Over-the-Top (OTT) TV, says Tru Optik CEO
Continue reading
Please visit Marketing Land for the full article.
Forging customer connections in a privacy-obsessed world
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Rethinking your paid strategy, programmatic content distribution & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Got amazing content but no leads? 5 ways to rethink your paid strategy Jul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if…
Continue reading
Please visit Marketing Land for the full article.
Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.
Continue reading
Please visit Marketing Land for the full article.
Navigating the programmatic turn in content distribution
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.
Continue reading
Please visit Marketing Land for the full article.
European regulators turning up the heat on Facebook, other social sites to modify terms
Social sites are being pushed to craft T&Cs very different from those in the US.
Continue reading
Please visit Marketing Land for the full article.