Uncategorized - Online Marketing

July 20, 2017 Uncategorized

The impact of intermediaries: How brands can close the gap between themselves and consumers

As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.

Please visit Marketing Land for the full article.

July 20, 2017 Uncategorized

Here’s what performance advertisers are saying about Quora’s new ad platform

Whether they’ve been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance — when can we scale?

Please visit Marketing Land for the full article.

July 19, 2017 Uncategorized

Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 19, 2017 Uncategorized

Eight insider tips for exceptional price extensions

Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page.

Please visit Marketing Land for the full article.

July 19, 2017 Uncategorized

LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)

Buyers are now pre-qualifying sellers, as sales tech — including LinkedIn and other social networks — revises how the B2B game is played.

Please visit Marketing Land for the full article.

July 19, 2017 Uncategorized

25 promotion tactics to ensure people actually see your content

So you have high-quality content. That doesn’t mean much if it doesn’t reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content.

Please visit Marketing Land for the full article.

July 19, 2017 Uncategorized

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts.

Please visit Marketing Land for the full article.

July 19, 2017 Uncategorized

Why data is at the center of leadership shakeups in retail

Should merchandising and marketing fall under the same umbrella in the new retail paradigm? Contributor Rohit Gupta says yes, explaining how increasing access to data is transforming how retailers can respond to consumers.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Facebook lets brands, publishers connect Groups to their Pages

Facebook is opening up Groups to Pages but will not yet allow Page owners to target ads to Group members through Custom Audiences.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Organizing for Martech: Re-examining modern marketing

Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between…

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Time is almost up. Attend MarTech at the lowest price possible – don’t miss out!

Don’t miss the only MarTech on the East Coast this year! Check out my hand-crafted agenda featuring 30+ sessions and 40 marketing superstars: See the agenda at a glance here. Register before Saturday for an All Access Pass and pay $400 less compared to on-site rates. You’ll get access to all…

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Marketing Day: Facebook to test Instant Article subscriptions, 2017 Landy Awards & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Why mistakes make you a better link builder

Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she’s seen and discusses how making mistakes helps you build better links.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Facebook plans to start testing Instant Article subscriptions as soon as October

Last night, Facebook’s Campbell Brown confirmed the company’s plan to start testing paywalls for Instant Article publishers as soon as October.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Is your demand-side platform real or fake?

How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for.

Please visit Marketing Land for the full article.