Uncategorized - Online Marketing

July 18, 2017 Uncategorized

A billion reasons why loyalty marketers need customer identity

While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help.

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July 18, 2017 Uncategorized

5 reasons to create content outside your niche

It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy.

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July 18, 2017 Uncategorized

7 reasons to enter the 2017 Landy Awards

Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing.

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July 18, 2017 Uncategorized

How to market your brand using interactive native content — Part 4

In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts.

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July 18, 2017 Uncategorized

It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Video: How Snapchat’s Snap Publisher ad creation tool works

Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Winning strategies for product pages: Improving findability and buyability

As more consumers turn to Google and Amazon for their product searches, columnist Andrew Waber offers tips on how to increase the findability and buyability of a brand’s products.

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July 18, 2017 Uncategorized

LiveRamp launches IdentityLink for Publishers

Participating publishers can offer Facebook-like people-based targeting on their sites.

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July 18, 2017 Uncategorized

Cedato offers Video Tech Stack for Publishers

This is the first such package by the native video provider for mid-tier site and app publishers.

Please visit Marketing Land for the full article.

July 17, 2017 Uncategorized

Marketing Day: Addressable TV & OLV, Holiday Retailer launch & Google Analytics news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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July 17, 2017 Uncategorized

An easy quarterly plan for local link building

Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links.

Please visit Marketing Land for the full article.

July 17, 2017 Uncategorized

Lead scoring: A bridge from marketing to actual sales

How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success.

Please visit Marketing Land for the full article.

July 17, 2017 Uncategorized

Identifying top analytics talent in a competitive environment

Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn’t focus on what they know about the tools, but instead take a look at their soft skills.

Please visit Marketing Land for the full article.

July 17, 2017 Uncategorized

What marketers need to know about addressable TV and OLV

As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.

Please visit Marketing Land for the full article.

July 17, 2017 Uncategorized

Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer

The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage.

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July 17, 2017 Uncategorized

Three ways local businesses can survive the on-demand threat

How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.

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July 17, 2017 Uncategorized

Google Analytics rolling out ‘ask a question’ to get answers instantaneously

With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics’ mobile apps.

Please visit Marketing Land for the full article.