Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Updated for 2017! Enterprise Paid Media Campaign Management Platforms
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency…
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The ever-increasing importance of usability and trust in link building
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider.
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Being SMART with your martech: Balancing product inputs and performance outputs
Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI.
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Why it pays to skip the form (and embrace chat)
Don’t force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help.
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The new CMO role in digital commerce
In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position.
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Live from Facebook-owned Oculus’s annual VR conference: Day 1
All the news from the opening keynote at the virtual reality company’s annual developer conference.
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Adelphic adds digital-out-of-home to its repertoire
Once known for mobile ads, the DSP is now making outdoor displays just another channel for campaigns.
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Here’s how Marketo sees its new ContentAI
VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific segments.
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Twitter announces what’s ‘Happening Now’ for sporting events, and plans for a bookmarking feature
Twitter is giving users the ability to find tweets on real-time topics, while also planning a bookmarking to let users save content for later.
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This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users
AirFox is also developing the same platform as a way to automate microloans.
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The rise of the customer data platform as marketing’s ‘central nervous system’
Marketers finding success and efficiency from a centralized customer data center emerged as a theme at the MarTech Conference in Boston.
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4 (not so) ordinary conversion elements you may be abusing
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves.
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Marketing and culture: The key drivers of growth
Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi Dave, who explained why data should be the driving force behind every organization’s marketing efforts.
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6 ways IoT will make local search for SMBs scalable
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.
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Marketing Day: Snapchat Context Cards, Facebook and iOS 11, Social Video Myths
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Snapchat’s Context Cards turn Snaps into location-based search queries
For venues tagged in Snaps, people will be able to view the address on a map, book a reservation and hail a Lyft ride.
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