Uncategorized - Online Marketing

July 13, 2017 Uncategorized

Branded storytelling: Capitalizing on moments that matter

It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.

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July 13, 2017 Uncategorized

Will People-Based Marketing take over?

Maybe, but first let’s define what it is.

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July 12, 2017 Uncategorized

Marketing Day: Dynamic email, YouTube’s top ads in June & LinkedIn video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 12, 2017 Uncategorized

Consumers over bots: Why site crawlers don’t hold all the answers

Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis.

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July 12, 2017 Uncategorized

SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

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July 12, 2017 Uncategorized

Rented media: When paid and owned media combine

As the lines between martech and ad tech continue to blur, owned media and paid media are intersecting. Contributor Victor Wong points to social, email and web presence channels as highlighting the trend.

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July 12, 2017 Uncategorized

Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty.

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July 12, 2017 Uncategorized

YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views

In May, the top spot from Clash of Clans generated more than 87 million views.

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July 12, 2017 Uncategorized

LinkedIn starts letting people natively upload videos that play automatically

In addition to letting some users upload videos, LinkedIn will share viewership stats, including information about viewers’ companies and job titles.

Please visit Marketing Land for the full article.

July 12, 2017 Uncategorized

SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.

Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and…

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July 12, 2017 Uncategorized

How to ask survey questions of liars and pretenders

It’s easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants.

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July 12, 2017 Uncategorized

Google wins French court decision, won’t have to pay $1.3 billion in back taxes

It’s a big win, but the French government has vowed to appeal the decision.

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July 12, 2017 Uncategorized

CommuteStream now offers native ads for dozens of transit apps around the US

The Chicago-based company, which says it is the only one specializing in ads for these kinds of apps, is expanding its markets and going beyond banners.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

Marketing Day: Prime Day results, YouTube remarketing & the QVC/HSN merger

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

Prime Day delivers a 60% increase in profits for Amazon sellers [Feedvisor data]

Amazon says one merchant, Furbo Dog Camera, generated 500 times its normal daily sales during the Prime Day event.

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July 11, 2017 Uncategorized

Key notes on optimizing for voice search: Conversation, content and context

Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.

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July 11, 2017 Uncategorized

AMP for Advanced SEOs: SMX Advanced insights

Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP).

Please visit Marketing Land for the full article.