Uncategorized - Online Marketing

July 11, 2017 Uncategorized

Attack of the clones: Here’s a script to fight duplicated ads

Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

How marketers can finally bring the ‘personal’ to personalization

Contributor Peter Cassidy believes the intelligence and automation of machine learning can arm marketers with the ability to connect with consumers on a personal level.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

Prime Day 2017 was Amazon’s biggest sales day ever

Summer shopping event also gives Amazon its biggest one-day growth in Prime memberships.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search

The option expands data sharing between the two channels.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

No such thing as a free launch: A launch marketing checklist for multilocation businesses

Launching in a new city can be rewarding… or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

How the QVC/HSN merger illuminates the future of omnichannel shopping

That future depends on what kind of shopping experience customers want.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

Marketing Day: Facebook Messenger ads, Prime Day drives Prime memberships & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

5 common mistakes made by B2B paid search novices

Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

B2B applications of AI in marketing: Two use cases that matter

Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

Attend MarTech at the lowest price possible. Register now!

The excitement in today’s software driven world is in the entanglement of marketing, technology and management. And we’ll unleash the power, possibilities and passion of the marketing technology community at MarTech October 2-4 in Boston. I’m humbled by the incredible cast of speakers who have…

Please visit Marketing Land for the full article.