What’s been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond Computers.
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3 ways for marketers to get more from their content
Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential.
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8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting…
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Marketing Day: Amazon Prime Day, net neutrality & mobile ad blocking
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How much does SEO cost?
How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing.
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Prime Day brings a price battle between Amazon Echo and Google Home
Both companies drop the price on their smart speakers, but Amazon’s aggressive discount could win the day.
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Overcoming the summertime sales drought: Have you watered your leads?
Just because it’s the lazy days of summer, it doesn’t mean it’s time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months.
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In the debate over net neutrality, make some noise
As the battle over net neutrality heats up, columnist James Green chips away at some misconceptions about the regulations to help you understand what’s at stake for advertisers.
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The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it
A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.
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Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Attributing affiliate value: Looking beyond consumer journey position
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance.
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Vintage Italia’s CMO credits his father with being the most influential person in his career
Get to know Vintage Italia’s CMO, Adam Cohen.
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IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The standard is meant to let in-app ad creators “write once, run anywhere.” The latest version offers new functionality.
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Snapchat launches new features, including Paperclips for links within Snaps
Now, marketers and any content creators can add links to their Snaps.
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Marketing Day: WeLens 360-degree video VR, Amazon Prime hits 85M members & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Here’s why marketers should not ignore this Supreme Court case
Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision.
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WeLens introduces software to manage group screenings of 360-degree video VR
Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other venues.
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