Latest data from Consumer Intelligence Research Partners estimates that Prime membership has grown 35% in the past year.
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Category: Uncategorized
8 key steps for a successful Instagram takeover
Thinking of asking a celebrity or industry leader to take over your Instagram account? Contributor Cley Williams shares eight steps to help ensure it’s a success.
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Marketing Day: People-based marketing, new AdSense formats & Forbes most influential CMOs
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to determine if that ‘free audit’ solicitation email is legit
It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free.
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More content, less traffic: Part II
Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.
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People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
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Google goes after mobile native advertising with new AdSense formats
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.
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New evidence highlights the conversion lift of mobile optimization
Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.
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Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
One in three of the CMOs to rank on Forbes’ list were women.
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For Valtech COO, business transformation means agility and access to data
Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers.
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Marketing Day: Social media automation, modern commerce & Facebook video ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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A winning process yields winning results: Conversion optimization tips from SMX Advanced
Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.
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Imagining the possibilities of marketing and artificial intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies.
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Social media automation: Oxymoron or godsend?
When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to consider when automating your social media content.
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What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
Today’s retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the path he believes retailers must take to be successful.
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How to inject urgency into your product pages
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.
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AppsFlyer makes its attribution data more transparent
This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for brands.
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